The questions you must ask your buyers during a win-loss interview
02/08/2026Learn Structuring a win-loss or buyer/ customer interview properly and asking the right questions is critical to success. When done…
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8 reasons buyers won’t tell Sales the truth (and why Sales should never own win-loss)
Account execs are the people actually selling your product and they already have a relationship with buyers. So wouldn’t it…
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What insights should a good win-loss program uncover?
04/06/2026Learn Win-loss should be a goldmine of information about your customers, competitors, product and GTM processes. But if you’ve never…
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Why do win-loss programs fail? A look at the key reasons, plus how to fix things.
Setting up some kind of win-loss feedback loop is one thing, but having a program that consistently delivers high quality,…
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What is a strategic insights project and when does it make sense to commission one? (with real examples)
This article details what a strategic insights project is, gives real examples of cases when such projects help businesses to…
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Best win-loss providers in 2026
In the past five or so years, win-loss has exploded as an area where B2B firms are investing. This article…
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What is win-loss analysis? a practical guide for B2B SaaS leaders (with real examples)
Win-Loss Analysis has gained more attention in recent years. This article outlines clearly what it is, why companies need it,…
