About Clearsighted
Clearsighted was set up in 2025 out of the conviction that the landscape of win-loss providers needed a shake-up.
After 15 years of working with leading-edge B2B vendors, especially in SaaS, our founder saw many win-loss programs that were too generic, too ‘one-size-fits all,’ and as such that failed to deliver tangible value. Common traits of these generic programs included: not being tightly-aligned to a client’s GTM goals and product capabilities; using the same lines of questioning time and again; not delivering insights that felt unique; not getting to the heart of buyers’ pain points and processes.
Most of all, these programs delivered ‘nice to have’ information and journalistic soundbites, but lacked depth, detail, and rigour in analysis. In our opinion, this is the difference between a win-loss program our clients can act on, and one they can’t.
Clearsighted was therefore founded to bring a white-glove win-loss service to clients, built on a bedrock of greater skill (our Analysts) and greater care (for our clients). We believe our offering truly drives competitive advantage.
Our guiding principles:
We also believe in democratizing win-loss and competitive intelligence practices. Check out our resources page for blogs, case studies and ‘how to’ guides.
About our founder
Alison Stone has spent 15 years in Competitive Intelligence, Strategic Insights and GTM consulting for B2B PaaS and SaaS clients. She began her career working for Europe’s longest established specialist CI agency, completing projects for some of silicon valley’s biggest tech firms. More recently she has worked as CI lead at venture-backed SaaS firms.
Alison is a HUMINT specialist with a love of primary research. She has extensive hands-on experience in sales enablement, setting up and scaling compete programs, competitor tracking and board/ investor reporting, marketing campaigns, voice-of-the-customer programs, channels (GSIs/ SIs/ ISVs etc), roadmapping, and many more…
